Team: Santiago Risco, Joseph Shields, Xiran ‘Aileen’ Wang
LivaNova is a global, publicly traded medical technology company with a focus on transforming lives with products and therapies for the head and heart. The student team was asked to build a data driven approach to determine sales goals that were both an opportunity within the territory and also look at historical performance. The overall project was modeling territory-based sales goals for LivaNova’s epilepsy business. The goals for the project involved estimating the overall opportunity within a sales territory, determining whether opportunity within a territory correlates with historic new patient devices, determining which internal data metrics correlate with new historic patient devices and building a model that will estimate an appropriate sales goal for each territory.